SEPTEMBER 2021
SOLD TO
Created 15 years ago, Topito has become one of the leading entertainment media in France, gathering 11 million unique visitors each month and having a 100% organic and engaged audience of 8 million subscribers on various social platforms (Facebook, Instagram, YouTube, Snapchat, TikTok and Twitter).
Famous for its original, creative and humorous content, initially in the form of lists, Topito has successfully diversified its revenues streams around its communities, combining brand content, programmatic and content commerce solutions. Today, it addresses multiple verticals on its platforms and social networks: Topito Parents, Topito Travel, Topito Shopping, Topito Foot, etc.
Creator of the first urban screen network in France (1,600 screens in 50 cities for an audience of 9.7 million people per week) and historically active in content activities with its premium editorial video broadcasting platform Phenix Channels, its studio Phenix Stories and a participation in the capital of Meltygroup, Phenix Groupe is thus reinforcing its strategic positioning around content.
The alliance between Phenix and Topito will enable the company to offer (i) new experiences and content to its audience, (ii) innovative solutions for brands (iii) the operational and financial capability to respond to the most important tenders in the market.
« We are delighted to partner with Phenix Groupe and Sebastien. It is the confirmation of all the work accomplished during all these years to make Topito live, with our team. It is a step that also allows us to consider, with the strength and diversity of the Phenix Groupe‘s know-how, to bring Topito to new territories, the street of course, but also to give a new scope to our commitment in events, in content commerce » declares Benoît Parizot, co-founder of Topito.