JULY 2019
PRIVATE PLACEMENT
Founded by Jérôme Devouge and Romain Behaghel, Prêt à Pousser is the leading home growing digital brand in Europe, selling home gardens and plant refills (herbs, fruits & vegetables, flowers). The company has entered more than 70k households since the launch of Lilo, their first home garden, back in 2015.
Thanks to a dedicated R&D team, Prêt à Pousser delivers outstanding home gardening performances (up to 75% harvesting performance) and benefits from an online Direct-to-Consumer approach merged with a solid network of retailers across France.
Led by a Belgian impact fund, this Series A will allow Prêt à Pousser to consolidate its leading position in France and launch their internationalization in Germany and Benelux while maintaining a R&D hedge over their competitors.