PLAYAPP SOLD TO INSIGN

Founded in 2009 by Laurent Michel & Benjamin Naïm, PlayApp is an innovative social media agency that has become referent by mastering three core competencies: social media advisory, brand content production and media campaigns management. The agency is working with 30+ clients across Europe (Swiss Life, Deezer, Bpifrance, etc.).

Insign is a digital native advertising agency, fostering its proprietary methodology for communication: Business Hacking. This acquisition will help Insign strengthen their social media capabilities.