SEPTEMBER 2024
SOLD TO
Founded in 2010 by Lionel Curt, Perrine Lizé, and Louis Bonichon, MNSTR is a full service creative agency dedicated to brand communications, retail activation, digital innovation, social media, influencer marketing, and branding in the gaming, fashion, luxury, and lifestyle sectors.
Based in Paris, MNSTR has crafted and executed innovative campaigns for prestigious clients such as Adidas, Netflix, Heineken, Deezer, Dior, Guerlain, Accor, Lacoste, and the Paris 2024 Olympics.
Project, a US-based employee-owned alliance of creative agencies, operates in 42 markets (USA, EMEA, Asia-Pacific) and brings together more than 2,300 employees across 16 agencies, with revenue topping $460 million in 2023. The rapid growth led the employee-owned agency group to be included in the prestigious Ad Age list of the World’s 30 Largest Agency Companies.
This acquisition marks Project’s first European integrated agency partner (advertising, digital, events), and will see them add MNSTR’s 60 creative minds to 400 Project staff in Europe, between London, Amsterdam and Stuttgart. MNSTR will lead in shaping a deliberate Project European growth strategy, ensuring it unfolds with careful precision and sustainable development.
“Modern branding and integrated creative agencies continue to outperform traditional agencies that remain slow and tied to legacy advertising mediums,” said Matt Statman, President of Project Integrated Agency Group and founder, Chief Creative Officer, and Chief Executive Officer of Project agency Motive. “We’ve seen that clients are increasingly willing, if not demanding, of fresh approaches to marketing that tap into culture and new channels reflecting where consumers spend their time. We can’t wait for MNSTR to provide more ammunition to construct meaningful bonds between brands and moments in culture.”
“The human approach and the extraordinary entrepreneurial history of Project immediately won us over,” said Lionel Curt, Founder and President of MNSTR. “The opportunities ahead are exciting! I look forward to supporting our international clients, here in Europe who need an integrated strategy to compete. We are honored to be a part of this cohesive and passionate collective.”