NOVEMBER 2019
SOLD TO
Created in 2015, Golden Bees leverages proprietary technologies to automate and optimize the delivery of job postings and recruitment campaigns through targeted advertising on the web, social networks, search engines and aggregators.
With more than 40 employees and 200 active clients including Groupe FED, SNCF, Manpower, L’Armée de Terre, STIB, Crédit Agricole, Capgemini, the company has reached a leading position on the French market and in Europe through data-based programmatic solutions driving hyper-qualified applications to recruiters.
With this acquisition, Figaro Classifieds continues its development and strengthens its leadership by adding the performance solution proposed by Golden Bees to its service offer for recruiters. This transaction converges with the overall Groupe Figaro strategy, already very present through its advertising network MEDIA.figaro and its subsidiaries CCM Benchmark & ZBO MEDIA on the programmatic advertising market.