OCTOBER 2024
PRIVATE PLACEMENT
Founded in 2022 by former Meta and Criteo executives, XPLN.AI is pioneering a new approach to measurement that goes beyond basic viewability: it measures the actual attention users give to ads. “For an ad to be effective, it must capture attention. Our research shows that one in two ads goes unnoticed, and nine out of ten leave no lasting impression,” explains Fabien Magalon, CEO of XPLN.AI.
XPLN.AI’s technology provides deep insights into which ad impressions resonate with audiences by analyzing exposure signals such as adclutter and viewing context. This enables advertisers to better understand campaign performance and optimize their ROI.
With this new funding, XPLN.AI is set to accelerate its expansion across the U.S. and Europe. “The structural changes in online advertising are rewriting the rules of the game. XPLN.AI is perfectly positioned to redefine the standards of advertising measurement,” says Claire Houry, General Partner at Ventech.
Since its inception, XPLN.AI has gained the trust of over 300 brands in 30 countries, demonstrating the value of its innovative technology to an industry in search of new benchmarks for effectiveness.