FEBRUARY 2019
PRIVATE PLACEMENT
Primelis, French digital acquisition specialist (SEO, SEA, Social Ads, Display), welcomes Initiative & Finance as minority shareholder to nurture a very ambitious development plan: become the European leader in its sector.
Incorporated in 2012 by Hillel Brodowicz and Philippe El Khechen, Primelis stands out thanks to a unique data-driven and scientific approach (including proprietary software suite for reverse engineering SEO optimization) and a strong cross-channel expertise in innovative acquisition strategies.
Primelis has built a loyal base of 200+ customers including numerous blue-chip companies such as Nuxe, Allianz or Decathlon as well as dominant pure players such as Rakuten, Le Slip Français or Jobi Joba.
Initiative & Finance is a reference player in the SMEs financing segment in France, Belgium and Switzerland providing capital and strategic support for growth companies. To date, Initiative & Finance has realized more than 300 transactions and completed 270 exits while supporting its portfolio companies carrying out more than 200 external growth transactions.
The growth investment will be used to accelerate the company’s expectational development trajectory by strengthening SEA, Social Ad and Display practices, adding seasoned executive talent in the R&D team, further expanding its technological suite and investing in strategic sales and marketing initiatives to gain market shares in Europe.
« We are delighted to welcome Initiative & Finance as a long-term investor and partner, that will bring along its extensive experience in supporting SMEs and help us strengthen our strategic thinking. We trust Initiative & Finance will be a strong support in our external growth operations, some of which already under review » stated Hillel Brodowicz and Philippe El Khechen, CEO and CTO of Primelis.
“We are very pleased to be able to support Primelis in its growth strategy. We were convinced by the talent of its two leaders to build a strong technical society because the know-how is shared. The market opportunity is massive in a world where advertisers are eager for competence and experience to cope with an ever-changing environment” added Philippe Dilasser and François Golfier, Investment Director and Associate at Initiative & Finance.
This transaction further establishes eCAP PARTNER’s leading position on digital agencies smidcap transactions, following on the sales of Adsvisers to Qwamplify, Uptilab to Mixicom or 87Seconds to Datawords.