SEPTEMBER 2024
SOLD TO
Founded in 2020 by Matthieu Petrella and Paco Petrynka, Adsteroid offers best-in-class social ads services. With a 100% social DNA, Adsteroid designs tailor-made acquisition strategies, creates impacting content, and manages data-driven performance advertising campaigns to boost its clients’ growth.
In less than four years, Adsteroid has established itself as a reference player in the industry, thanks to outstanding ROI and turnkey consulting services.
Through this acquisition, Davidson integrates new social ads expertise into its comprehensive e-commerce offering, alongside the agencies Colorz and Syde. For Adsteroid, joining the group represents a strategic opportunity to expand its services to a broader portfolio of large and international clients.
“We are thrilled to begin this new exciting chapter in the Adsteroid journey. Davidson’s backing presents an excellent opportunity for us to push the boundaries of innovation and deliver even more value to our clients.” state Matthieu Petrella and Paco Petrynka.
Davidson is a leading technology consulting firm specializing in IT infrastructure, cybersecurity, development, data, and artificial intelligence. With a team of over 3,000 employees, the group operates across Europe, the Americas, and Asia, delivering cutting-edge solutions to its clients. In 2023, Davidson achieved a turnover of €310 million, further solidifying its position as a major player in the global tech consulting industry.